Opening hours
Open now · closes 10:30 PM
| Monday | 10:00 AM – 10:00 PM |
|---|---|
| Tuesday | 10:00 AM – 10:00 PM |
| Wednesday | 10:00 AM – 10:00 PM |
| Thursday | 10:00 AM – 11:00 PM |
| Friday | 10:00 AM – 11:30 PM |
| Saturday | 10:00 AM – 11:30 PM |
| Sunday | 11:00 AM – 10:30 PM |
Local time in New York: 7:11 PM (EST). Holiday hours may differ – call (646) 465-6151 to confirm.
About IT'SUGAR NoHo
IT'SUGAR NoHo is a candy store you'll find at 665 Broadway in New York, New York. It is one of 5,477 places to eat and drink we list in New York.
IT'SUGAR NoHo is open 7 days a week, usually 10:00 AM – 10:00 PM. Night owls can stop by until 11:30 PM on Thursday, Friday, and Saturday.
Accessibility features: wheelchair accessible. For questions or orders, call (646) 465-6151.
Quick facts
- Category
- Candy Store
- Address
- 665 Broadway, New York, NY 10012
- Phone
- (646) 465-6151
- Hours
- Open 7 days a week, usually 10:00 AM – 10:00 PM
- Listing updated
- · Suggest an edit
Popular times
Usually busiest around 10 AM on Saturdays; one of the quieter times is around 10 PM on weekdays.
Based on typical visit patterns for candy stores and this venue’s opening hours.
How the hours compare
We compared IT'SUGAR NoHo’s weekday schedule with 13 other candy stores in New York. On a typical weekday it opens at 10:00 AM, close to the local norm of 11:00 AM and closes at 10:00 PM, later than 85% of them (typical closing time: 9:00 PM).
In total it is open about 87.5 hours a week, 11 hours more than the local median of 77. 92% of candy stores in New York open on Sundays, and IT'SUGAR NoHo is one of them.
Compared with 13 other candy stores in New York that list their hours in our guide.
Typical prices for bakeries & desserts places in New York
Based on 41 menus with 1,188 priced items from bakeries & desserts places in New York, the median menu item costs $5.25, and half of all items are priced between $3.25 and $8.95.
We don’t have IT'SUGAR NoHo’s own menu on file yet, so use these figures as a guide to what bakeries & desserts places in New York typically charge.
| Item | On menus | Typical price |
|---|---|---|
| Vanilla | 22% | $5.38 |
| Banana Split | 20% | $11.75 |
| Milkshake | 12% | $9.00 |
Calculated from 41 menus in our guide. Prices vary by location and change over time.
Features & amenities
Accessibility
- Wheelchair accessible
The neighborhood
Within a 10-minute walk (half a mile) of IT'SUGAR NoHo there are 612 other places to eat and drink in our guide, and 1,825 within one mile. By type, the places within a mile include Cafes & Coffee (301), Bars & Pubs (238), Chinese (138), and Bakeries & Desserts (125).
Competition is healthy: 5 other candy stores are within a mile and 14 within three miles.
749 places within a mile stay open until 10 PM or later on at least one night a week, so this is a good area for a late meal.
Nearest places of other kinds
- Cafes & CoffeeStarbucks< 0.1 mi
- Burgers & Fast FoodWendy's< 0.1 mi
- Bars & PubsSweetwater Social< 0.1 mi
- Sandwiches & DelisThe Press Shop< 0.1 mi
- AmericanDig Inn< 0.1 mi
What to expect at a candy store
This group brings together bakeries, donut shops, ice cream parlors, frozen yogurt shops, dessert cafes, candy stores and specialty sweet shops. Bakeries usually open early and sell their best items before noon, while ice cream and dessert shops are busiest in the evening and on warm weekends.
What to order
- Croissants or morning pastries – freshest early in the day
- Donuts – classic glazed is the benchmark
- Cookies and cupcakes – easy to share or take home
- Pan dulce or Asian buns – bakery specialties from other traditions
Good to know
- Arrive early for the full selection; popular items sell out.
- Order celebration cakes several days ahead.
- Many bakeries discount day-old bread and pastries in the afternoon.
Reviews
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Frequently asked questions
What are IT'SUGAR NoHo's opening hours?
Open 7 days a week, usually 10:00 AM – 10:00 PM. Monday: 10:00 AM – 10:00 PM; Tuesday: 10:00 AM – 10:00 PM; Wednesday: 10:00 AM – 10:00 PM; Thursday: 10:00 AM – 11:00 PM; Friday: 10:00 AM – 11:30 PM; Saturday: 10:00 AM – 11:30 PM; Sunday: 11:00 AM – 10:30 PM.
Is IT'SUGAR NoHo open on Sunday?
Yes, IT'SUGAR NoHo is open on Sundays: 11:00 AM – 10:30 PM.
Where is IT'SUGAR NoHo located?
IT'SUGAR NoHo is located at 665 Broadway, New York, NY 10012.
What is the phone number of IT'SUGAR NoHo?
You can call IT'SUGAR NoHo at (646) 465-6151.
Is IT'SUGAR NoHo wheelchair accessible?
Listed accessibility features: wheelchair accessible.
Is IT'SUGAR NoHo open late?
Yes – IT'SUGAR NoHo is open until 10 PM or later on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday.
What else is near IT'SUGAR NoHo?
There are 1,825 other places to eat and drink within a mile of IT'SUGAR NoHo. Nearby options include Starbucks (< 0.1 mi), Wendy's (< 0.1 mi), and Sweetwater Social (< 0.1 mi).
How much do bakeries & desserts places in New York cost?
Based on 41 menus with 1,188 priced items from bakeries & desserts places in New York, the median menu item costs $5.25, and half of all items are priced between $3.25 and $8.95.
Nearby places
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